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Cavalry + &FRIENDS team up to create the future of talent management and global content creation

Cavalry Freelancing, APAC’s leading talent platform for advertising and digital professionals, today announced a merger and rebrand in the next stage of its evolution.  The Sydney-based platform has merged with global content production and technology powerhouse &FRIENDS, heralding a new era in creative talent management and content production. In contrast to other industry platform players, …

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travel brands

Travel Brands, Hope is on The Horizon – But Don’t Miss The Post-Pandemic Wave

Written by Matt Carroll Travel brands are caught between a rock and a hard place right now. Battered by the global ‘shut-down’ that’s left holes in balance sheets, while simultaneously facing consumer demand on an unprecedented scale. So how are you going to market to people, when you can’t afford to market? Answer: find a …

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map

Brands: Forget The ‘In-Housing vs. Outsourcing’ Debate, FlexSourcing Gives You The Best of Both…

Written by Matt Carroll With M&S Food recently becoming the latest big-name brand to take creative ‘inhouse’, the debate is hotting up over how to handle the content creation dilemma of decreasing budgets / increasing demand. For most brands it’s a two-way choice: either in-house or outsource it. There is, however, another way – one that …

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5 reasons

Five Reasons to Feel Good About Our Industry Right Now

Written by Matt Carroll There’s a lot of doom and gloom surrounding the creative industry right now – which is unsurprising, given the unprecedented challenges the pandemic has thrown up. But while headline-makers focus almost entirely on the negative, it’s important to realise there is another side to this story. Here are five reasons to feel …

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new york

Content vs. Assets

Written by Matt Carroll Content. It’s the word we love to hate. And the thing we hate to love – because right now it’s impossible to go anywhere without falling over the stuff. The moment you venture online, the trip-wire is triggered and you find yourself bombarded with ‘amazing images’, ‘inspiring stories’ and other things …

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