Shot in over 10 countries – with a blend of local crews from &FRIENDS’ global community of makers – overseen and produced by the company’s in-house team. The three-part series was commissioned by Campari’s Global Bar Academy team in Milan, who wanted to dip beneath the surface of global bar culture – through the lenses …
&FRIENDS creates new docu-series on global bar culture for Gruppo Campari Read More »
&FRIENDS speaks to Alice Blanc, founder of trans/non-binary platform Trans+ On Screen alongside producer/director Sophia Shek about their feelings on progress in the industry. The importance of representation in the media is now more prevalent and more discussed than ever. In the past few years we’ve finally seen more minorities given a bigger space …
&FRIENDS adds to its growing team with two new senior appointments. &FRIENDS is expanding its team again, with two new senior appointments – Rhiannon Hughes joining as business director and Amelia Okell as PR and marketing director. Reporting into Matt Carroll and Tom Maberly, co-founders and CCO / CEO respectively, Hughes will be responsible …
Rhiannon Hughes joins as Business Director and Amelia Okell as PR and Marketing Director Read More »
Global content production and technology powerhouse &FRIENDS today announces the roll-out of its end-to-end Talent Management Platform, allowing agencies and businesses to tap into an international community of world-class makers and experts – and create on-the-ground specialist production teams in any market, while also blending their existing talent pools and in-house resources – all in …
&FRIENDS Launches Industry-Disrupting Talent Management and Content Production Platform Read More »
Cavalry Freelancing, APAC’s leading talent platform for advertising and digital professionals, today announced a merger and rebrand in the next stage of its evolution. The Sydney-based platform has merged with global content production and technology powerhouse &FRIENDS, heralding a new era in creative talent management and content production. In contrast to other industry platform players, …
Written by Matt Carroll Travel brands are caught between a rock and a hard place right now. Battered by the global ‘shut-down’ that’s left holes in balance sheets, while simultaneously facing consumer demand on an unprecedented scale. So how are you going to market to people, when you can’t afford to market? Answer: find a …
Travel Brands, Hope is on The Horizon – But Don’t Miss The Post-Pandemic Wave Read More »
Written by Matt Carroll With M&S Food recently becoming the latest big-name brand to take creative ‘inhouse’, the debate is hotting up over how to handle the content creation dilemma of decreasing budgets / increasing demand. For most brands it’s a two-way choice: either in-house or outsource it. There is, however, another way – one that …
Written by Matt Carroll There’s a lot of doom and gloom surrounding the creative industry right now – which is unsurprising, given the unprecedented challenges the pandemic has thrown up. But while headline-makers focus almost entirely on the negative, it’s important to realise there is another side to this story. Here are five reasons to feel …
Five Reasons to Feel Good About Our Industry Right Now Read More »
Written by Matt Carroll Content. It’s the word we love to hate. And the thing we hate to love – because right now it’s impossible to go anywhere without falling over the stuff. The moment you venture online, the trip-wire is triggered and you find yourself bombarded with ‘amazing images’, ‘inspiring stories’ and other things …
Written by Matt Carroll 1: Understand Your Audience. Too many brands think only about consumers, when they should be engaging with audiences. While in reality these people are often one and the same, a consumer is someone you sell to and an audience needs to be entertained. They’re very different mind-states. Many brands (and agencies) …
Three Key Ingredients to Effective Digital Marketing Read More »
Written by Matt Carroll More deliverables, more channels, more often. In recent years, this has been the ‘golden’ rule in content marketing, as brands join a content arms race in a bid to battle for consumer eyeballs. The trouble is, more is not always good. With new channels constantly appearing on the scene, the knee-jerk …
Brands: Why it’s Time to Start Thinking Editorial Read More »
