National Geographic x Slovenia Tourism


The Beginning.

Create a four-part online series promoting Slovenia as a ‘hidden treasure’ of Europe, showcasing adventure, food, nature and more.

Campaign to include social cut-downs, pre-roll, stills and written articles – and needed to feature National Geographic photographer, Ciril Jazbec.

The Happy Ending.

Ciril has travelled the world, shooting for some of the best magazines on the planet – yet there’s still a bunch of stuff he’s yet to explore in his own back yard. So we sent him on a journey of discovery through his home country, exploring Slovenia via the four elements…

The project spanned five months, so we built a bespoke team – blending our in-house writers, researchers, producers, directors and editors – alongside local specialists from our FRIENDS in Slovenia. FlexSourcing™ meant we could dial the team up and down in key phases of the project – allowing the budget to go further, without compromising on quality.

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