We Believe You Work Best Among Friends
We believe that creative excellence shouldn’t suffer because of talent shortages.
So we take the hassle out of finding and managing the right people, enabling you to focus on the craft.
We give you access to a global community of plug-and-play specialists – who act as a flexible extension of your core team.
Vetted by us, onboarded into your brand –switched ‘on’ or ‘off’ whenever you need.
Work is best when everyone benefits – our clients, our community, and our in-house team. We want to create a truly representative global community, made up of the best talent — because diversity is the bedrock of creativity.
It’s our responsibility to find that talent and foster a culture of acceptance, empathy and respect.
Working creatively means more than just being innovative. While we’re driven by a desire to work smart, there’s no point doing this if the work isn’t fun.
While building a global community of clients and talent, we’re conscious of our place in the wider world – and the responsibility we have to create a better environment for future generations – through our actions today.
As part of this commitment, we’re removing the need to fly people round the world, while serving meat-free catering on shoots, slashing our single-use plastic consumption and continually developing other measures to reduce our carbon footprint.
THREE WAYS TO WORK WITH US
- We'll give you full access to our TEAM+ platform, so you can build specialist talent lists, blend freelance specialists with your in-house resource and more.
- We’ll handle the heavy lifting on production projects – including crew, talent and full project management – so you can focus on crafting the creative. so you can focus on crafting the creative.
- From concept to delivery – tell us what you need, and we’ll make it happen. One call is all it takes, to switch on our in-house production and creative teams.
What We Think About
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We Solve The 'Inhousing' vs. Outsourcing; Dilemma. FlexSourcing™ Gives You The Best of Both.
Using our proprietary in-house platform, we create teams of specialists – handpicked from our global creative community, shaped around your requirements.
Everyone is onboarded into your brand – and trained in the &FRIENDS Way. Giving you ‘plug-in’ teams – in all the right places – which you simply switch on whenever, wherever you need.
Flexsource™ The Team Around Each Brief
A camera team in Milan next week? Tick. A full production department in Malaysia next month? You got it.
With FlexSourcing™ you can adapt your resource throughout the year – fielding the right specialists for each particular project, when and where you need it – selected from your wider ‘squad’ of friends.
You only pay for people you need, versus shelling out for offices full of people you don’t know.
The budget you’ll save on creative can then be applied where it’s most effective – in media and distribution – ensuring audiences actually see your assets, and you deliver on the important KPI’s.
5 Reasons Why Friends Are Better
1. Strategy, planning, creative + production – all in-house.
2. Save budget on content creation, apply it where it counts.
3. Extension of your core team – right people, right place, right time… Every time.
4. FlexSource™ your bespoke team around the workflow – throughout the year.
5. Slash your carbon footprint – we have friends everywhere.
Think Like a Publisher
The key to engaging people is to give them what they actually want. Finding the sweet-spot between you and your audience (it’s why ‘influencers’ and Insta’ celebs do so well). No one knows this better than media owners – they literally wrote the book on cultivating and retaining audiences, long-term.
So we blend our journalistic pedigree with big agency thinking, sniffing out your brand stories that matter – turning them into beautiful, culturally relevant assets that resonate.
Refreshingly different from ‘shouty’ Old Advertising.
Production Company vs. Production Partner
What’s the difference?
Quite a lot. For starters we handle almost everything in house – including comms planning and brand strategy, ideation, production and post. We also take care of asset management, reversioning and translations for local markets – our senior in-house producers working shoulder-to-shoulder with you the whole way.
And like all good friends, we’re always available for advice and support – without you having to worry about ‘running the meter’. As a production partner or (as we like to consider ourselves) friend, we’re here for the long-haul – adding value, at every step. Think of us as your own, personal creative ‘concierge’.