Austria Tourist Board
Branded travel series
The Beginning.
Austria wanted a series of films promoting its resorts to UK skiers, but wanted to avoid the brash, shouty approach of ‘Old Advertising’. With our pedigree in ski journalism, deep understanding of the travel sector and network FRIENDS in all the right places, we were the best partner for the job.
The Happy Ending.
Working closely with our on-the-ground team, we found a bunch of local characters with great stories to tell. Over a series of efficiently-organised shoots, we created 12 films in total – each one creating an emotional connection between audience and destination.