BBC & Hyundai
THE BRIEF.
The BBC asked us to create a documentary-style film that explores the real-world potential of the circular economy – going beyond abstract theory to show how Hyundai and its global partners are turning sustainability from ambition into action.
The RESULT.
To ground this high-level topic in tangible impact, we decided to focus on a real-world case study brought to life through the perspectives of three experts from diverse fields – revealing how collaboration drives meaningful, measurable change.
Shot across three continents – in Ithaca, Greece; Cambridge, UK; and Seoul, South Korea – the film captures both the global scale and human dimension of the circular economy, all captured by our international teams worldwide.
