Tesco Finest
VIDEO | STILLS | POS
THE BEGINNING.
We were asked to create a series of 12 provenance films for Tesco – plus a suite of stills – in just six weeks. Our job was to make it all happen with maximum quality and minimum fuss.
The Happy Ending.
Blending our in-house researchers with FRIENDS on the ground, we reached out to Tesco suppliers across Europe and quickly identified some key stories we knew would resonate with consumers.
After that, it was just a case of writing all the treatments, arranging the shoot and ensuring the films were delivered on time. Which they were. And Tesco loved them.
So much, in fact, that they wanted the films for in-store use, too – catapulting sales of the Finest range.
