About Us.
Creating Assets Not 'Content'
‘Content’ is just another word for ‘stuff’ – which is what you use to fill up space.
But at &FRIENDS we do much more than that. Our mission is to help you fulfil your wider business objectives – be it driving sales, building brand awareness, increasing engagement or something else. So instead we believe in creating assets – things that add value and contribute to your ultimate goal.
The Power of 'Why'
Everything we do is underpinned by the question ‘why?’
Why are we making this – and why will anyone care?
Answer this correctly and you won’t have to ‘sell’ your brand. Because your audience will want to listen – every time you speak.
Always Specialist,
Never Generalist
Video and photography drive brand / consumer relationships. So we believe you need specialists on the job – every single time. Experts in their field, who understand your brand.
But with demand for deliverables increasing – and budgets getting leaner – you also need efficiency and flexibility, without compromising on quality. Technology now allows us to do all these things.
So we decided to make it happen.
We Solve The 'Inhousing' vs. Outsourcing; Dilemma. FlexSourcing™ Gives You The Best of Both.
HIRE US
You &FRIENDS
Using our proprietary in-house platform, we create teams of specialists – handpicked from our global creative community, shaped around your requirements.
Everyone is onboarded into your brand – and trained in the &FRIENDS Way. Giving you ‘plug-in’ teams – in all the right places – which you simply switch on whenever, wherever you need.
Flexsource™ The Team Around Each Brief
A camera team in Milan next week? Tick. A full production department in Malaysia next month? You got it.
With FlexSourcing™ you can adapt your resource throughout the year – fielding the right specialists for each particular project, when and where you need it – selected from your wider ‘squad’ of friends.
You only pay for people you need, versus shelling out for offices full of people you don’t know.
The budget you’ll save on creative can then be applied where it’s most effective – in media and distribution – ensuring audiences actually see your assets, and you deliver on the important KPI’s.
5 Reasons Why Friends Are Better
1. Strategy, planning, creative + production – all in-house.
2. Save budget on content creation, apply it where it counts.
3. Extension of your core team – right people, right place, right time… Every time.
4. FlexSource™ your bespoke team around the workflow – throughout the year.
5. Slash your carbon footprint – we have friends everywhere.
Think Like a Publisher
The key to engaging people is to give them what they actually want. Finding the sweet-spot between you and your audience (it’s why ‘influencers’ and Insta’ celebs do so well). No one knows this better than media owners – they literally wrote the book on cultivating and retaining audiences, long-term.
So we blend our journalistic pedigree with big agency thinking, sniffing out your brand stories that matter – turning them into beautiful, culturally relevant assets that resonate.
Refreshingly different from ‘shouty’ Old Advertising.
Hire Us
Production Company vs. Production Partner
What’s the difference?
Quite a lot. For starters we handle almost everything in house – including comms planning and brand strategy, ideation, production and post. We also take care of asset management, reversioning and translations for local markets – our senior in-house producers working shoulder-to-shoulder with you the whole way.
And like all good friends, we’re always available for advice and support – without you having to worry about ‘running the meter’. As a production partner or (as we like to consider ourselves) friend, we’re here for the long-haul – adding value, at every step. Think of us as your own, personal creative ‘concierge’.
Hire Us
