ASI #MYDAVOS
SPONSORSHIP ACTIVATION CAMPAIGN
The Beginning.
Aberdeen asked us to create a digital awareness campaign for the World Economic Forum in Davos, promoting its partnership with the Davos ski school.
The Happy Ending.
To help Aberdeen demonstrate its ‘connections on the ground’ (a key brand pillar), we used our own network of filmmakers in Davos itself. Our team asked the Aberdeen-sponsored instructors to give personal recommendations on where they go to escape the craziness of the town – from a breath-taking view, to the best place for a latte.
In just two days our all-female crew created eight films and a suite of stills, which are useful, evergreen and authentic, to run across Insta’, social and other channels.
