CGI | PHOTOGRAPHY | VIDEO | REVERSIONING
A smartwatch that allows parents and kids to stay connected, while their little ones explore the world around them using a range of cool features – brought to life by an array of Disney characters. So far, so cool.
Our job was to create a launch campaign to help Vodafone Smart Tech take it to market, globally.
The Happy Ending.
Having already set up a bespoke Smart Tech creative team for Vodafone, when the brief came in we simply switched it on and got to work. Our CGI specialist handled all the product renders and ‘teaser’ film – overseen by our in-house creative team – while we developed concepts for the main film and photography in parallel.
The project ran seamlessly from start to finish – uninterrupted by a global pandemic or even the English weather – with several global markets running the film as a TVC.