PHOTOGRAPHY | VIDEO | GIFS | REELS
The global team at Aperol wanted to create a suite of photography and video assets for social and BTL.
To illustrate Aperol’s adaptability across seasons, they asked us to showcase Aperol as the perfect winter serve.
Bringing to life their campaign message – ‘Together We Joy’ – they needed a shoot that conveyed ‘togetherness’ and ‘conviviality’ with a spontaneous and fresh look-and-feel.
The Happy Ending
We went one step further, creating a mini-campaign that documented the ultimate Aperol ‘Together We Joy’ Winter experience.
Across two chilly days in the Italian Alps, we worked with our local FRIENDS on the ground to capture Stills, Video, Boomerang, GIFS and TIKTOK reels – delivering a total of 230 assets in time for the winter season. Our modular approach allowed us to offer a ‘buffet’ of content for local markets to pick and choose the assets they wanted, ensuring consistency and quality across all territories.