VODAFONE:
SMART BIKE LIGHT
CGI | PHOTOGRAPHY | VIDEO
THE BRIEF.
As part of our ongoing partnership with Vodafone Smart Tech, we were asked to create all the global launch assets for ‘Curve’ – the smart bike light with built-in GPS tracker – handling everything, from concept to delivery, in the grips of the global pandemic.
The RESULT.
Full disclosure: our core team has a bit of a bike ‘habit’, so this was a dream project. Working hand-in-glove with Vodafone’s in-house team, we came up with a concept for the launch film, photography, CGI assets and more, switching on the bespoke team of specialists we created for Vodafone’s Smart Tech team.
