Full disclosure: our core team has a bit of a bike ‘habit’, so this was a dream project. Working hand-in-glove with Vodafone’s in-house team, we came up with a concept for the launch film, photography, CGI assets and more, switching on the bespoke team of specialists we created for Smart Tech.
Despite lockdowns, travel bans and other ‘variables’, the craft continued. Look out for the film (currently in production), shot by former Rapha director, Andrew Telling.