REVLON
Video | Stills
The BRIEF.
Revlon needed a longterm production partner to create seasonal collections of photography and video – for social and POS. Efficiency, productivity and premium quality were key priorities – plus the ability to come up with a fresh creative approach for each shoot.
We first worked with &FRIENDS in January 2018 and quickly formed a great relationship with the whole team. They take a very personable and friendly approach, and strive to go above and beyond at every step of the creative and production process – never being fazed by our demanding deadlines and deliverables!
Since collaborating with &FRIENDS we’ve built an ongoing wealth of stills and video assets to support best-in-class POS activation, highly engaging social content and hero assets for key 360 campaigns and product launches.
- Sarah Linskill, Head of Brand Activation
The RESULT.
We created a bespoke, specialist photography and video team, giving the client all the functionality of an in-house production department – minus the usual costs.
Using our extensive experience in fashion, beauty and fast-turnaround campaigns, we implemented an ongoing programme of ‘content days’ – creating an asset bank of stills / video to support Revlon’s global ATL. In between shoots, we’re on hand to answer queries, handle reversioning and more. All part of the service.
