Vodafone:
Curve
PRODUCT LAUNCH FILM | STILLS | CGI | GLOBAL REVERSIONING
The BRIEF.
Vodafone was evolving – from being a purely Telco brand, to becoming a credible global TechCo. As part of this they rebranded and expanded their Smart Tech team – launching a raft of new products designed and built from scratch.
We were tasked with creating a bespoke team of on-call specialists – including a CGI expert, photographer, creative and dedicated production crew – to act as an extension of Vodafone’s wider team
Having a team of specialists that we can pull on has been invaluable. Whether you’re working with a different writer, director or whatever, it’s really that perfect model; we couldn’t possibly do that as an in-house studio model. I think it’s important to have a blend.
- Neill Furmston, Global Creative Director, Vodafone Smart Tech
The RESULT.
Our in-house team worked hand-in-glove with our friends at Vodafone Smart Tech throughout the year, handling launch campaigns from concept to delivery, ongoing advice and requests from the global markets – even helping to create a global production ‘playbook’, ensuring consistent look and feel across all visual assets.
250 deliverables per campaign including CGI, photography & video.
THE REFRESH.
Later, our friends at Vodafone SmartTech wanted to freshen up their Curve marketing with some animated visuals for POS and online.
We went one better, realising their vision in glorious live-action instead! One very well behaved dog, one very expensive car and a Milo motion control arm pushed to its absolute limits created a top-down, modular film and matching stills, which we re-mixed across multiple languages and formats.
