AIRA
VIDEO | PHOTOGRAPHY
THE BRIEF.
Create a suite of assets to bring to life Aira’s Gen1 heat pump, their first own-design product, and the range of product benefits and RTBs. Establish a video style and brand tone of voice for the clients’ first forays into live action video.
The RESULT.
As an ‘install and forget’ type product, we chose to capture subtle and tranquil moments of everyday life, facilitated by the product. By leveraging modular 15sec assets, we were able to provide a suite of content, all of which showcased the brands scandi design, and no-fuss product efficiency.
A one day shoot in snowy Sweden allowed us to capture 6 distinct snapshots of the type of relaxed moments you would observe in every home, as well as a full suite of campaign stills, socials , and functional stills photography for the clients’ multiple channels and markets.
