REVLON:
CURVE FRAGRANCE
TVC | PHOTOGRAPHY | KV
THE BRIEF.
Create a campaign of assets that refreshes and strengthens Curve’s leading fragrance brand position within the mass market – and reimagined the brands ‘See Where It Takes You’ proposition.
The RESULT.
In a post-covid world, we needed to create an inspiring, upbeat film, that tapped into a shared, new sense of freedom and possibility that people were feeling around the world.
Captured over two days across the varied terrain of Tenerife with Director Sakari Lerkkannen, we brought their new brand position to life – creating a Hero film and array of supporting video, stills and graphic assets.
