Stella Artois x Water.org
SOCIAL AWARENESS CAMPAIGN
The Beginning.
How would you react if you found the hotel or restaurant you’re at has no running water? If your only prospect of quenching your thirst or showering was to buy bottled water, your patience would probably soon wear thin. This was the insight we brought to life for our friends at Vayner Media, in an awareness film for Water.org and Stella Artois – featuring Matt Damon.
The Happy Ending.
Together with the hidden camera specialists from our community of FRIENDS, our in-house team sourced a location that served as a hotel – alongside finding a cast of unsuspecting (thirsty) guests. The shoot ran like clockwork.
Not only did the film win Gold at the 2019 Shorty awards in New York for Best Social Good campaign, it got nearly three million views on YouTube alone, raising awareness for an important cause.