QATAR TOURISM &
BBC STORYWORKS
ONLINE SERIES | TVC
The BRIEF.
Create a TV spot and suite of films aimed at international travellers, showcasing Qatar’s authentic local culture, cutting edge contemporary art, vibrant food scene and the adrenaline-fuelled adventures you’ll find here.
The series needed to balance a documentary feel with cinematic polish – and feature a relevant global talent who could take us on the journey.
The result.
Step in former supermodel and TV personality Jodie Kidd, who we enlisted as our presenter, to take the audience on a journey of discovery – meeting local characters en route.
Alongside our in-house team, who handled full creative and production, we put together a specialist team on the ground – drawn from our global community.
