DREAMS: THERAPUR
PHOTOGRAPHY | VIDEO | GIFS
THE BRIEF.
Create a versatile content bank to support the TheraPur brand page – bringing the new identity to life while delivering channel-optimised assets that work seamlessly across digital touch points.
The RESULT.
We opted for a natural daylight studio to evoke a sense of lightness and calm – an environment that aligned with the brand’s focus on cooling comfort. Carefully curated props added subtle lifestyle cues, lifting the assets beyond the purely functional and into an aspirational, relatable space.
Across a focused two-day shoot, we produced a refreshed suite of TheraPur assets that highlight the cooling technology behind the mattress and bedding range. Alongside stills, we developed a series of motion-led video assets – maximising output and ensuring every piece of content worked hard across formats and platforms.
