National Geographic x Audi

Video | Stills | ARTICLES

The Beginning.

Create a global content campaign and branded docu-series for the launch of the new ‘e-tron’ – Audi’s first electric car. The project required us to produce a film every few weeks, for seven months – shooting across Canada, Europe and Scandinavia.

The Happy Ending.

Our in-house team nailed the overall concept, researching, shooting and delivering the first episode in just four weeks – from brief to delivery – including social cut-downs, photography and articles.

Meanwhile we harnessed the power of the &FRIENDS community – creating bespoke on-the-ground teams in each country, who complemented our core production team. The result? Nat Geo had a dedicated team of specialist friends, in all the right places – and we’re now know-it-alls when it comes to electric energy technology…