This was a broad brief – and needed to work without a presenter – so the challenge was to avoid the films feeling like glorified B-roll. Key to this was an imaginative edit – featuring clever transitions and ‘luscious’ sound design – taking the audience on a sensory journey across the country. The next best thing to being there.
While the films gave you a toe-in-the-water snapshot, in the articles we used our journalistic expertise to give people some tips on where to go and what to see.