Create a content toolkit, including two TVC’s, for both the new Aperol Ready to Serve and Aperol Freshly Made Spritz for at home consumption.
The RESULT.
Working with Director Tom Wakening, we employed a constantly moving camera, bright wardrobe and propping and fast transitions, to bring to life Aperol’s “join the Joy at Home’ positioning.
Across three shoot days in Rome – multiple units worked across stills and socials as part of the same shoot, to ensure a joined up campaign feel.