Audemars Piguet
Video | Stills
The Brief
Create a docu-style film that promotes the new 11.59 range of watches, bringing to life the key brand proposition of ‘pivotal moments’. Audemars wanted to work with a musical talent known for ‘pushing boundaries’. We knew exactly which FRIEND to call…
The Happy Ending.
Gilles Peterson – legendary producer, DJ and record label owner – is renowned for pushing musical boundaries. Our friends at Audemars wanted the film to feature a ‘master / apprentice’ dynamic, so we came up with the idea of featuring Gilles in conversation with Skinny Pelembe – a hot young artist recently signed to Gilles’ Brownswood record label – the two of them talking about the nature of creativity.
We turned the whole thing round in just four weeks – from concept to delivery – including sourcing and negotiating talent.
