ARENA
kV | PHOTOGRAPHY | VIDEO
THE BRIEF.
Looking ahead to Paris Olympics, Arena had a last minute media allocation with their athletes in Romania. We were tasked with transforming their athletes into superheroes, and creating KV assets that brought there ‘Planet Water’ brand campaign to life.
The RESULT.
We got started developing the graphic style of the KV whilst planning the stills shoot. To capitalise on the Arena’s limited time with they athletes, we suggested also capturing a hero film that aligned with their other campaign message, ‘First is better than Fast’.
From brief to delivery of KV’s in just three weeks – we captured the talent on location in Romania, mobilising stills and video crews to work in tandem on the single shoot day.
THE BRIEF.
Just ahead of PARIS 2024, Area Swimwear wanted to leverage our existing assets to create a new film that showcased the ups & downs of a professional athlete and the important role that support plays in their daily life.
The RESULT.
We created a campaign film that portrays the importance of support, and that acknowledges those behind the scenes that ensure the athlete is in their best physical and mental health.
Using a mixed-media approach, we incorporated a mix of our previously captured assets, along with video footage from previous Olympic Games, news articles, online commentary and UGC assets from the talent.
