THE beginning

Our friends at Campari Gruppo asked us to create a suite of assets that help strengthen 1757 Vermouth di Torino’s position as the perfect companion for cocktails.

These videos needed to appeal to Bartenders and Enthusiasts alike – in order to strengthen the position of the brand with established mixologists – AND create awareness of the product for those looking to improve, experiment and discover.

The Happy Ending

We created a mini-campaign of content consisting of Videos, Stills and GIFS for social channels – that told the story of Vermouth and showcased its Versatility.

With limited time with our talent, we shot across two shoot days in London and Milan, capturing Master Mixologist Giorgio Bargiani doing what he does best.