Campari
Cannes 2025
VIDEO | PHOTOGRAPHY
THE BRIEF.
Off the back of our previous year’s work with Campari in Cannes, the brand approached us once again, this time to bring to life their deep-rooted connection to cinema through their partnership with the iconic Cannes Film Festival.
However, we had some hefty constraints, including a tight window with A-list talent, a live shoot during one of the busiest weeks on the Riviera, and a delivery deadline just 36 hours after wrap.
The RESULT.
Campari’s century-long relationship with cinema became our guiding light, inspiring a storytelling approach that felt less like an ad and more like a moment lifted from a larger film.
The result was a 72-second cinematic short – elevated by Mads Mikkelsen’s presence and captured inside the iconic Palais during the Cannes Film Festival itself.
Award-winning Director, Martin Werner, elevated the film with elegance and emotional restraint – and with Campari as an engaged creative partner throughout, the vision was realised with a shared commitment to quality and ambition.
