National Geographic x Slovenia Tourism

Video | Stills | Articles


The Beginning.

Building on the success of our ‘Four Elements’ campaign for Slovenia tourism, we were asked to create a follow-up – this time focusing on the country’s spas and wellbeing offer. The campaign needed to balance Slovenia’s commercial objectives and Nat Geo’s editorial positioning – requiring a strong understanding of audience.

The Happy Ending.

Working closely with Nat Geo’s strategy team, we came up with a concept that explored Slovenians’ relationship with water – and the ways in which it affects people’s lives, the landscape and experiences you can have here.

Having already created a bespoke team of specialists on our first Slovenian project, we simply switched it back on once they were needed again.

Aside from the 4-minute hero film, we created a TVC, plus a suite of stills and articles.


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