Aberdeen Standard investments
BRAND FILM | SOCIAL FILMS
A lean crew, great director and specialist DoP who could fly over jumps while rolling camera… Just three of the reasons why this project ran so smoothly.
The brief was to showcase Aberdeen’s expanded sponsorship of European ski schools, demonstrating ‘boots-on-the-ground’ connections in multiple locations – bringing to life a key pillar in the new Aberdeen-Standard brand positioning.
Aberdeen Standard Investments has been working with &FRIENDS since 2017 and in that time, they have become an integral part of our in-house sponsorship team. We involve them at the outset of our activation planning, all the way through to the delivery of the end product. The video content they produce for us is highly creative and they somehow manage to raise the bar time and time again. We have given them some tight deadlines in the past but this is never an issue – they are hugely professional and overall a joy to work with!
THE HAPPY ENDING.
It’s good to have FRIENDS in ‘high’ places. In just five days we shot the brand film + 25 separate social videos – handling end-to-end creative and production, while working hand-in-glove with Aberdeen’s media agency to recommend a distribution plan that maximised their ROI.