Our friends at Gruppo Campari wanted a brand film for European and US audiences that nods to Braulio’s strong Alpine heritage – while positioning the digestivo as something relevant for younger audiences.
The Happy Ending.
A story about the good things that can happen when you wander off the beaten track. Collaborating with our specialist filmmaking team on the ground in Italy, we shot on location in the ski town of Bormio. The film introduces audiences to the secret that lies under Bormio’s ancient streets…
We also shot a series of stills for ATL, plus a 360º video. Braulio’s popularity is now steadily increasing with younger drinkers in the US and Europe.