Shell x Ferrari
SOCIAL VIDEOS | ANIMATIONS
The Beginning.
After presenting Shell with a strategic framework and raft of ideas for their global Motorsports calendar, they asked us to create a year’s worth of social content – including animations and live action footage with the Ferrari drivers, Sebastian Vettel and Charles Leclerc.
The Happy Ending.
While our animation specialists got cracking with a suite of playful assets to get the fans excited, we set about creating a bunch of miniature buzz-wire circuits – which the drivers had to tackle against the clock.
On each of our two shoots, we only had half an hour with the drivers – but it was enough for us to create a year’s worth of content, drip-fed across the season, underpinned by our original strategy.
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