THE beginning

Working as production partner to our FRIENDS McCann Global, we were asked to deliver assets to launch the Ryobi One+ range of tools. A year’s worth of TVCs, campaign photography and online video across multiple European markets.

The Happy Ending

Ambitious creative from McCann meant that we needed to think smart and act fast. In a time where the London production scene was so busy that both kit and cameras were hard to come by, we managed to bag two days in one of the only studios big enough for our enormous set-build plus the space we needed to house over 400 individual tools! 125+ assets delivered, on screen and in-store all over Europe ready for Christmas!