THE beginning

Working as production partner to our FRIENDS McCann Global, we were asked to create and deliver a TVC and wider campaign to launch the Ryobi One+ range of tools – including two TVC’s, campaign photography and social video – for multiple European markets.

The Happy Ending

Ambitious creative from McCann meant that we needed to think smart and act fast. With a team of specialists selected from our community, we worked as an extension of McCann’s in-house team – supporting the client and ensuring everything was created and delivered smoothly in the time-crunched schedule. From a three-day shoot, we supplied multiple markets with over 400 assets.