elizabeth arden TVC | PHOTOGRAPHY | KV THE BRIEF. Create two full campaigns for two very different product SKU’s – White Tea & Green Tea – including films, photography, social content and key visuals. The RESULT. Working with award-winning director, Sakari Lerkkanen, we developed two distinct ideas to bring each product to life. 150+ assets were created from the 2-day shoot to ensure that Elizabeth Ardens two new flagship fragrances could launch in quick succession in Q1 2024.All assets delivered in multiple formats, aspects ratios and channel specs for multiple international markets.