Written by Matt Carroll Content. It’s the word we love to hate. And the thing we hate to love – because right now it’s impossible to go anywhere without falling over the stuff. The moment you venture online, the trip-wire is triggered and you find yourself bombarded with ‘amazing images’, ‘inspiring stories’ and other things […]
Content vs. Assets Read More »
Written by Matt Carroll 1: Understand Your Audience. Too many brands think only about consumers, when they should be engaging with audiences. While in reality these people are often one and the same, a consumer is someone you sell to and an audience needs to be entertained. They’re very different mind-states. Many brands (and agencies)
Three Key Ingredients to Effective Digital Marketing Read More »
Written by Matt Carroll More deliverables, more channels, more often. In recent years, this has been the ‘golden’ rule in content marketing, as brands join a content arms race in a bid to battle for consumer eyeballs. The trouble is, more is not always good. With new channels constantly appearing on the scene, the knee-jerk
Brands: Why it’s Time to Start Thinking Editorial Read More »
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