While talking to agencies about &FRIENDS and their freelance needs, I stumbled onto something that surprised me. Large agencies seem to rely on Freelancers to the same degree as smaller agencies. Like me you’d be forgiven for thinking that large agencies are able to reduce their relative freelance needs by having the scale to bolster their …
Are Industry forces driving up freelancer demand? Read More »
We are often asked a number of core questions when speaking with clients. So we thought we’d take the opportunity to share these with you: 1. How do we know the quality of the freelancers on &FRIENDS? The community team vet freelancers into the &FRIENDS community only once a full profile has been inputted via …
When most people think of the reasons to Freelance, they think of better earning potential and more flexibility. However, according to established Freelancer’s in the creative and digital industry, Freelancing offers something more fundamental for career progression than a healthy day rate and the ability to work remotely. “Everyone should try Freelancing once” says Ruairi Cronin …
Why Freelancing is a compelling option for the career driven Read More »
Have you ever held yourself back from asking a seemingly obvious question about a new project and then later regretted it? Would asking that question given you a better understanding of the project and improved the way you tackled your part in it? You’re not alone, we’ve all been there. As the old saying goes, there’s …
Unlike companies, freelancers aren’t always shackled by the constraints of a Monday to Friday working week. Instead, a large contingent of freelancers prefer to mix up when they work by swapping week days for evenings and weekends. In an age where there is increasing pressure on companies to deliver more with less time and resource, could this …
Why the flexibility in a freelancers working week is a latent opportunity for companies Read More »
Have you ever felt compromised by time when sourcing a freelancer for a project? Or more to the point, have you ever not been compromised by time? While &FRIENDS can make the process of connecting and engaging with freelancers almost instantaneous, this connection point is only a fraction of the journey that a company goes …
Are you Allocating enough time when sourcing different freelancer disciplines? Read More »
Freelancing is more than ever a deliberate career choice for many in the advertising and digital industry. It provides a legitimate path to grow your craft, work on interesting projects and learn the ropes of being an accountable consultant. A lessor-discussed benefit of freelancing is that it gives people the chance to learn how to …
7 Tips for setting yourself up as a business, not just a freelancer Read More »
Originally published in 2017 All job titles are marketing. Not figuratively; that is their main purpose. When a company hires for a role, the job title they use is selected to attract the right kind of people. Similarly, when someone is looking for a gig, the title they give themselves reveals how they wish to be seen. …
What’s in a name? demystifying the seniority of job titles Read More »
Introducing the 2023 edition of the &FRIENDS Australian Freelance Rate Guide! You can download it at the bottom of the page. Our report provides a detailed analysis of how freelance rates have shifted over the past 2 years, covering individual disciplines, categories and locations. Our goal is to help both companies and freelancers better understand …
Introducing a series of Quick Guides to make it easier to access our global community of creative specialists. These Quick Guides not only save you loads of time, but they also take the guesswork out of using the platform SOURCING & BOOKING TALENT FROM THE &FRIENDS COMMUNITY How to complete a brief and select the correct …
The Quickguide to Sourcing talent and more on &FRIENDS Read More »
Shot in over 10 countries – with a blend of local crews from &FRIENDS’ global community of makers – overseen and produced by the company’s in-house team. The three-part series was commissioned by Campari’s Global Bar Academy team in Milan, who wanted to dip beneath the surface of global bar culture – through the lenses …
&FRIENDS creates new docu-series on global bar culture for Gruppo Campari Read More »
&FRIENDS speaks to Alice Blanc, founder of trans/non-binary platform Trans+ On Screen alongside producer/director Sophia Shek about their feelings on progress in the industry. The importance of representation in the media is now more prevalent and more discussed than ever. In the past few years we’ve finally seen more minorities given a bigger space …
Global content production and technology powerhouse &FRIENDS today announces the roll-out of its end-to-end Talent Management Platform, allowing agencies and businesses to tap into an international community of world-class makers and experts – and create on-the-ground specialist production teams in any market, while also blending their existing talent pools and in-house resources – all in …
&FRIENDS Launches Industry-Disrupting Talent Management and Content Production Platform Read More »
Cavalry Freelancing, APAC’s leading talent platform for advertising and digital professionals, today announced a merger and rebrand in the next stage of its evolution. The Sydney-based platform has merged with global content production and technology powerhouse &FRIENDS, heralding a new era in creative talent management and content production. In contrast to other industry platform players, …
Written by Matt Carroll Travel brands are caught between a rock and a hard place right now. Battered by the global ‘shut-down’ that’s left holes in balance sheets, while simultaneously facing consumer demand on an unprecedented scale. So how are you going to market to people, when you can’t afford to market? Answer: find a …
Travel Brands, Hope is on The Horizon – But Don’t Miss The Post-Pandemic Wave Read More »
Written by Matt Carroll With M&S Food recently becoming the latest big-name brand to take creative ‘inhouse’, the debate is hotting up over how to handle the content creation dilemma of decreasing budgets / increasing demand. For most brands it’s a two-way choice: either in-house or outsource it. There is, however, another way – one that …
Written by Matt Carroll There’s a lot of doom and gloom surrounding the creative industry right now – which is unsurprising, given the unprecedented challenges the pandemic has thrown up. But while headline-makers focus almost entirely on the negative, it’s important to realise there is another side to this story. Here are five reasons to feel …
Five Reasons to Feel Good About Our Industry Right Now Read More »
Written by Matt Carroll Content. It’s the word we love to hate. And the thing we hate to love – because right now it’s impossible to go anywhere without falling over the stuff. The moment you venture online, the trip-wire is triggered and you find yourself bombarded with ‘amazing images’, ‘inspiring stories’ and other things …
