6 Key Strategies to get booked on freelance Gigs and Outshine Competitors

In today’s bustling freelance landscape, where competition is fierce and every opportunity counts, it’s essential to ensure your profile stands out from the crowd. &FRIENDS is global, yet we’re not the biggest player in the game – a pro for our freelancers who aren’t up against thousands of their competitors for each project they apply to. 

Nonetheless, you’ll still want to do what you can to set yourself apart. So here’s a step-by-step guide to help you elevate your freelancer profile and land more gigs:

1.  Define Your Niche: Think quality over quantity here – Choose your specialisms wisely, focusing on authenticity and expertise to showcase your true talents. Remember, clients are looking for specialists, not generalists. So even though you can select up to 4 specialisms on our platform, there’s nothing stopping you from selecting just 1 or 2.

2. Be Transparent and Authentic: Build trust by being genuine about your skills, experiences, and limitations. Clients appreciate honesty and authenticity, which fosters strong relationships and opens doors for networking opportunities.

3. Network Effectively:  Engage with fellow freelancers and online communities, leveraging platforms like &FRIENDS for exposure and connections. Join our “FRIDAY FRIENDS” spotlight to expand your reach and connect with potential clients. Email community@andfriends.world to find out how you can get featured.

We are also now taking expressions of interest for our new Mentor Program from Senior Freelancers. Learn more here. 

4, Showcase Your Portfolio: Impress potential clients by including a link to your portfolio directly on your &FRIENDS profile. Enhance visibility by adding visuals within the platform, highlighting relevant work that aligns with job opportunities. 

Note: adding your work directly to your profile means a client won’t have to click away from our platform where you might have applied for the job, and in their search for talent, it appears as the below- an instant stand out in comparison to a freelancer with zero visuals! 


5. Deliver Outstanding Service: Beyond landing the gig, exceptional customer service sets you apart. Proactive communication, reliability, and stellar performance ensure repeat business and glowing referrals. Remember, happy clients are your best marketing tool.

6, Flaunt Your Unique Value: Identify your competitive edge and boldly promote it. Whether it’s competitive rates, specialised expertise, or unparalleled creativity, make sure clients know what makes you stand out from the crowd.

Bonus Tip: Seek Feedback: No one is perfect, and it’s always good to have a second pair of eyes look over your profile. Ask a friend or colleague to review it and provide constructive feedback to help you refine and improve.


With these actionable steps, you’ll transform your freelancer profile into a powerful tool for securing gigs and forging lasting connections in the freelance world.

Help article : Setting yourself up as a business not just a freelancer



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