&Friends

Are Industry forces driving up freelancer demand?

While talking to agencies about &FRIENDS and their freelance needs, I stumbled onto something that surprised me. Large agencies seem to rely on Freelancers to the same degree as smaller agencies.  Like me you’d be forgiven for thinking that large agencies are able to reduce their relative freelance needs by having the scale to bolster their …

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Why Freelancing is a compelling option for the career driven

When most people think of the reasons to Freelance, they think of better earning potential and more flexibility. However, according to established Freelancer’s in the creative and digital industry, Freelancing offers something more fundamental for career progression than a healthy day rate and the ability to work remotely. “Everyone should try Freelancing once” says Ruairi Cronin …

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Why the flexibility in a freelancers working week is a latent opportunity for companies

Unlike companies, freelancers aren’t always shackled by the constraints of a Monday to Friday working week. Instead, a large contingent of freelancers prefer to mix up when they work by swapping week days for evenings and weekends. In an age where there is increasing pressure on companies to deliver more with less time and resource, could this …

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Are you Allocating enough time when sourcing different freelancer disciplines?

Have you ever felt compromised by time when sourcing a freelancer for a project? Or more to the point, have you ever not been compromised by time? While &FRIENDS can make the process of connecting and engaging with freelancers almost instantaneous, this connection point is only a fraction of the journey that a company goes …

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7 Tips for setting yourself up as a business, not just a freelancer

Freelancing is more than ever a deliberate career choice for many in the advertising and digital industry. It provides a legitimate path to grow your craft, work on interesting projects and learn the ropes of being an accountable consultant. A lessor-discussed benefit of freelancing is that it gives people the chance to learn how to …

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What’s in a name? demystifying the seniority of job titles

Originally published in 2017 All job titles are marketing. Not figuratively; that is their main purpose. When a company hires for a role, the job title they use is selected to attract the right kind of people. Similarly, when someone is looking for a gig, the title they give themselves reveals how they wish to be seen. …

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&FRIENDS creates new docu-series on global bar culture for Gruppo Campari

Shot in over 10 countries – with a blend of local crews from &FRIENDS’ global community of makers – overseen and produced by the company’s in-house team. The three-part series was commissioned by Campari’s Global Bar Academy team in Milan, who wanted to dip beneath the surface of global bar culture – through the lenses …

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Supporting LGBTQ+ Creators Behind the Camera

&FRIENDS speaks to Alice Blanc, founder of trans/non-binary platform Trans+ On Screen alongside producer/director Sophia Shek about their feelings on progress in the industry.   The importance of representation in the media is now more prevalent and more discussed than ever. In the past few years we’ve finally seen more minorities given a bigger space …

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&FRIENDS Launches Industry-Disrupting Talent Management and Content Production Platform

Global content production and technology powerhouse &FRIENDS today announces the roll-out of its end-to-end Talent Management Platform, allowing agencies and businesses to tap into an international community of world-class makers and experts – and create on-the-ground specialist production teams in any market, while also blending their existing talent pools and in-house resources – all in …

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Cavalry + &FRIENDS team up to create the future of talent management and global content creation

Cavalry Freelancing, APAC’s leading talent platform for advertising and digital professionals, today announced a merger and rebrand in the next stage of its evolution.  The Sydney-based platform has merged with global content production and technology powerhouse &FRIENDS, heralding a new era in creative talent management and content production. In contrast to other industry platform players, …

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