BASF & BBC STORYWORKS
VIDEO
THE BRIEF.
Create a premium editorial film introducing V-Foam, BASF’s pioneering recyclable polyurethane foam – translating a complex innovation story into something visually compelling, emotionally engaging, and accessible to a global audience.
The RESULT.
Shot across Vitra’s production facilities and design spaces, the film transforms a highly technical subject into a cinematic brand story, helping position V-Foam as one of BASF’s most exciting innovations in circular materials.
