To create a suite of premium social assets for Chapel Down that showcase the brand’s versatility throughout the year – through product-led vignettes and lifestyle-driven campaign films that capture the spirit of the British summer (and Christmas too!)
The RESULT.
For the product led vignettes, we designed a series of elegant one-shot films that highlighted Chapel Down’s product across various surfaces, occasions, and moods throughout the year.
In parallel, the Lifestyle Driven campaign brought warmth and emotion to the brand’s summer storytelling. A suite of 15” and 6” lifestyle films unfolded across a handful of carefully composed shots, allowing space for narrative and atmosphere before revealing the product in the closing moments.
Together, these assets formed a cohesive and enduring content ecosystem, uniting product, craft, and lifestyle under one visual identity.