Detour Türkiye
THE BRIEF.
Position Türkiye as a year-round destination by inspiring travellers to look beyond the well-trodden routes. The aim was to showcase the country’s extraordinary diversity, reframing perceptions and attracting new audiences seeking authentic experiences.
The RESULT.
We developed Detour Türkiye, a travel documentary series that uncovers the unexpected sides of the country. Each episode explores a different region through the eyes of its people, revealing hidden places, stories, and perspectives that redefine how Türkiye is seen.
Filmed over 10 days and over a 1000kms – the series delivers a fresh, cinematic take on Türkiye, combining a wry voiceover with local characters who guide us through their own backyards, paired with immersive visuals that showcase a destination far beyond the clichés.
