Gruppo Campari’s global team in Milan asked us to create a premium quality brand film aimed at the Russian market – bringing to life Mondoro’s Italian roots – and the Beautiful Elevation brand positioning. With Russia being a ‘dark market’, we couldn’t include any people in the film.
The Happy Ending.
With FRIENDS in all the right places, we quickly assembled the perfect team – blending our in-house creatives and on-the-ground specialists – plus BAFTA winning director, Michael J Ferns.
We shot the film in one day, in a villa beside Lake Como. Throughout the project we liaised with both the Russian team and our client in Milan – all running smoothly, from start to finish. Just how we like it.