CHANGING THE WAY CONTENT IS MADE
Plug-and-play production teams in any country, powered by a global community of makers
CHANGING THE WAY CONTENT IS MADE.
Plug-and-play production teams in any country, powered by a global community of makers
FRIENDS MATTER
Premium content campaigns, Faster and more efficiently than ever.
More platforms, more diverse audiences and more markets than ever… How do you ensure your brand speaks the local language, authentically – without losing your voice or blowing your budget?
That’s where FRIENDS come in
We create bespoke teams of specialist makers in all the right places, helping brands make global content locally – consistently, faster and at previously unthinkable costs. Our in-house creative teams quality control everything, working shoulder-to-shoulder with you all the way.
Powered by community, connected by technology — we blend the best of in-housing and outsourcing, shaped around your business needs.
PLUG & PLAY CONTENT TEAMS IN ANY COUNTRY, BESPOKE TO YOUR NEEDS, LED BY PEOPLE YOU TRUST
A global community of makers at your fingertips
Personalised teams, tailored to your needs – onboarded to your brand and trained the &FRIENDS Way. Switch them ‘on’ or ‘off’ whenever you need.
FlexSourcing™ solves the in-housing vs. outsourcing dilemma
Extend your in-house capability from one project to the next, with pay-as-you-go specialist content teams in every region. Local insight, cultural relevance, fast turnaround.
Premium quality & consistency, every time.
Our senior in-house creative and production teams work shoulder-to-shoulder with you on every project – ensuring quality control, alongside creative strategy and direction.
PREMIUM QUALITY CONTENT FOR PREVIOUSLY UNTHINKABLE COSTS –DELIVERED AT THE SPEED OF NOW
One of the key priorities for us is being able to react super-fast and be cost-efficient – all while delivering premium quality; what used to be known as the 'impossible triangle', because you couldn't have all three. But with &FRIENDS, you can have all three – and in fact it comes as standard.
Charlotte Faux - Head of Marketing, Revlon UK
Thank you on behalf of EY for all your hard work and dedication. We are thrilled with the result and our execs have been praising the team’s efforts over the past few days, including the EY Global CEO, CMO and our EY Private senior leaders.
Sheelpa Patel – EY Brand, Marketing & Communications
At Vodafone Smart Tech we have partnered with &FRIENDS on the creation and production of our marketing launch films for Neo, Curve and Curve Bike products. These are market leading innovative products and we need the same innovative creative thinking when we work on how we bring them to life. That is why we chose &FRIENDS.
Pamela Brown – CMO, Vodafone Smart Tech
How we’ll work with you
TELL US WHAT YOU NEED
We start with your business challenge (the ‘why’), be it brand-building, driving sales or something else. We then sense-check your approach, and develop a creative strategy / production plan to suit.
Creative & strategy in-house
Whether you want full creative strategy – or simply outstanding ideas – our in-house team will handle creative development and quality control, from concept to delivery. Alternatively, we can simply take care of production instead.
‘Hand-clicked’ specialists anywhere in the world
Happy with the creative? Then we’ll build a bespoke team of makers to deliver it. Need a production team in China? You got it. A shooter in Spain? Done. We have creative specialists in every field and 100+ countries — vetted by us and ready to go, where and when you want them — saving you cost and carbon.
Pay-as-you-go resourcing
(AKA FlexSourcing™) Once we’ve configured your A-team, they’re exclusive to you – but you still only pay for who, what and when you engage. We manage the process for you, end-to-end, via our in-house proprietary platform.
Your personal production concierge
To keep things simple, we give you a production partner on every project. They’ll manage the workflow, your teams, re-versioning requests from the markets, or even quick costings. Whatever you need, we’ve got you.
All this is managed through simple pricing plans, designed to keep things ultra-flexible.
You're in Good Company
How we’ll work with you
Choose the engagement model that suits your mission
end-to-end Production From concept to delivery
CONTENT CONCIERGE
- Creative & strategic direction
- Premium content production
- Talent sourcing and management
- Global production capabilities
- Localisation capabilities
- Marketing Adaptation
- CGI Animation
FULL PRODUCTION WITH CREATIVE SUPPLIED
PRODUCTION FACILITY
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- Premium content production
- Talent sourcing and management
- Global production capabilities
- Localisation capabilities
- Marketing Adaptation
- CGI Animation
END-TO-END TALENT MANAGEMENT and SUPPORT
TALENT CONCIERGE
- Talent management system
- Team building & onboarding support
- Producer support running projects
- FlexSourcing™ marketplace
- Talent sourcing support
- Payroll & financing
- Project management tools
END-TO-END TALENTMANAGEMENT
TALENT Management
- Talent management system
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- FlexSourcing™ marketplace
- Talent sourcing support
- Payroll & financing
- Project management tools