we believe you Work Best Among Friends
Who We Are
We believe you do your best work when you’re surrounded by FRIENDS – people you trust, who are specialists at what they do, and who will go the extra mile for you.
That’s what true partnership is about.
We are changing the way content gets made – using tech to help you access specialist creative expertise, wherever and whenever you need it.
We’ve done away with ‘Old Agency’ methods, instead creating a global community of makers who are driven by making great work and developing their craft.
Our role is to celebrate our FRIENDS, and add value at every step.
What Is FlexSourcing™?
Our answer to the ‘in-housing’ / ‘outsourcing’ dilemma — FlexSourcing™ is changing the way brands create content. Need a product campaign for Chinese millennials? A brand film that resonates with Brazilian women?
Simply plug in and play the Right Teams
Using our platform, we assemble a ‘dream-team’ of FRIENDS and rotate them in and out – as and when needed – so marketers can field the right ‘players’ on every project.
We pre-onboard everyone into your brand, and most of our teams have worked together previously, so can hit the ground running.
Globally on-brand assets, made locally.
With thousands of specialists in 100+ countries, our FRIENDS deliver global-standard creative with local insight – quality controlled and supported by our in-house creative and production team – saving a packet on transport costs while slashing Co2 emissions.
Pay as you go and improve ROI
You only pay for the people you need, when you need them — rather than shelling out for offices full of people you don’t know.
The budget this saves on creative can then be applied where it’s most effective – in media and activation – ensuring the target audience actually sees the work, and you hit the important KPI’s.
OUR GLOBAL COMMUNITY OF FRIENDS
Work is best when everyone benefits – our clients, our community, and our in-house team. We want to create a truly representative global community, made up of the best talent — because diversity is the bedrock of creativity.
It’s our responsibility to find that talent and foster a culture of acceptance, empathy and respect.
Working creatively means more than just being innovative. While we’re driven by a desire to work smart, there’s no point doing this if the work isn’t fun.
While building a global community of clients and talent, we’re conscious of our place in the wider world – and the responsibility we have to create a better environment for future generations – through our actions today.
As part of this commitment, we’re removing the need to fly people round the world, while serving meat-free catering on shoots, slashing our single-use plastic consumption and continually developing other measures to reduce our carbon footprint.
What We Think About
Travel brands, hope is on the horizon – but don’t miss the post-pandemic wave…
2 MINUTE READ
Forget the ‘in-housing vs. outsourcing’ debate, FlexSourcing gives you the best of both…
2 MINUTE READ
Order out of chaos: Five Reasons to Feel Good About Our Industry Right Now
1 MINUTE READ
A mix of creative agency and client-servicing experts, covering all areas of content production
Founder / CO-CEO
Founder / CCO
Founder / CTO
Founder / CO-CEO
HEAD OF PRODUCTION
MARKETING & PR DIRECTOR
GENERAL MANAGER APAC
CREATIVE RESOURCE MANAGER
CUSTOMER SUCCESS MANAGER
JUNIOR PRODUCTION ASSISTANT
DIRECTOR, SINGAPORE AND SEA
We Solve The 'Inhousing' vs. Outsourcing; Dilemma. FlexSourcing™ Gives You The Best of Both.
Using our proprietary in-house platform, we create teams of specialists – handpicked from our global creative community, shaped around your requirements.
Everyone is onboarded into your brand – and trained in the &FRIENDS Way. Giving you ‘plug-in’ teams – in all the right places – which you simply switch on whenever, wherever you need.
Flexsource™ The Team Around Each Brief
A camera team in Milan next week? Tick. A full production department in Malaysia next month? You got it.
With FlexSourcing™ you can adapt your resource throughout the year – fielding the right specialists for each particular project, when and where you need it – selected from your wider ‘squad’ of friends.
You only pay for people you need, versus shelling out for offices full of people you don’t know.
The budget you’ll save on creative can then be applied where it’s most effective – in media and distribution – ensuring audiences actually see your assets, and you deliver on the important KPI’s.
5 Reasons Why Friends Are Better
1. Strategy, planning, creative + production – all in-house.
2. Save budget on content creation, apply it where it counts.
3. Extension of your core team – right people, right place, right time… Every time.
4. FlexSource™ your bespoke team around the workflow – throughout the year.
5. Slash your carbon footprint – we have friends everywhere.
Think Like a Publisher
The key to engaging people is to give them what they actually want. Finding the sweet-spot between you and your audience (it’s why ‘influencers’ and Insta’ celebs do so well). No one knows this better than media owners – they literally wrote the book on cultivating and retaining audiences, long-term.
So we blend our journalistic pedigree with big agency thinking, sniffing out your brand stories that matter – turning them into beautiful, culturally relevant assets that resonate.
Refreshingly different from ‘shouty’ Old Advertising.
Production Company vs. Production Partner
What’s the difference?
Quite a lot. For starters we handle almost everything in house – including comms planning and brand strategy, ideation, production and post. We also take care of asset management, reversioning and translations for local markets – our senior in-house producers working shoulder-to-shoulder with you the whole way.
And like all good friends, we’re always available for advice and support – without you having to worry about ‘running the meter’. As a production partner or (as we like to consider ourselves) friend, we’re here for the long-haul – adding value, at every step. Think of us as your own, personal creative ‘concierge’.